Take a photo with our players thanks to augmented reality

Thanks to augmented reality, Atleti Cam gives fans the opportunity to take a photo with their favourite Atlético de Madrid players. An unforgettable memory that fans receive immediately via email.

Telefónica, Atlético de Madrid’s technological partner, sponsors the experience available at Club Telefónica during match days at Cívitas Metropolitano.

The use dynamics are very simple. The fan just has to enter their details, accept the terms and conditions, and choose the player(s) they want to take the photo with. Then, the selected players appear beside them on the screen, and the photo is taken. Automatically, the fan receives this image in the email they provided.

Atleti Cam thus brings Atlético fans closer to their team, giving them an unforgettable memory.

In collaboration with

Receive the photo with your favourite player instantly in your email.
Option to take the photo with one or more players.

The Fan Token Experience from Socios.com comes to the club’s official app

Atlético de Madrid becomes the first team in the world to integrate a Socios.com space into its app. The Fan Token Experience offers fans the opportunity to access unique experiences through daily interaction.

Filters take over our stadium’s video scoreboards

Our stadium was the first in Europe to launch this initiative, allowing fans to be the stars by sending their live video feed to our giant screens. Thanks to augmented reality, thematic filters are applied that change throughout the season.

Get to know ‘Move forward,’ the club’s internal innovation program

The Human Resources department and Atleti Lab jointly promote this initiative, whose main objective is to train club professionals in agile methodologies, promoting interdepartmental collaboration and facilitating the implementation of innovative projects.

5G Multicam: A real-time immersive experience inside the stadium

Atlético de Madrid and Telefónica have implemented a new immersive way to enjoy matches at Cívitas Metropolitano thanks to the capabilities of 5G and Virtual Reality. This pilot project, pioneering in football, was a main feature at the Mobile World Congress 2024.