Open Connect

The registration period for the global open innovation challenge has now closed

This edition focused on companies offering disruptive solutions in sustainability, accessibility, and inclusion, in collaboration with Telefónica, and aligned with our goal of creating a real, positive impact in sport and society.

We are currently in the selection phase, reviewing and contacting the participating companies, and we will be announcing the finalists very soon.

Outside of the competition, interested companies can continue to contact Atleti Lab via the email [email protected]

Benefits

  • Collaboration: Work directly with Atlético de Madrid and Telefónica.

  • Exposure: Implementation of your solution in an elite sports environment.

  • Prize: The club will provide €10,000 for the launch of the winning project.

Selection Criteria

  • Innovation: The degree of originality and differentiation of the product.

  • Impact: The potential to generate real changes in sustainability within the club.

  • Viability: Ability to implement the solution..

Contest development

Launch

24/10/2025: Opening of the application period for interested companies.

Application Deadline

30/01/2026: Final date for participants to complete their registration.

Winner Announcement

The winning project will be announced before the end of the 2025/2026 season.

Implementation

The winning solution will begin implementation during the 2026/2027 season.

Thank you very much!

  • We would like to thank all the companies that submitted their proposals and chose to be part of this initiative together with Atlético de Madrid and Telefónica.

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