A new experience of Augmented Reality to surprise the sponsors that travel with the club

The sponsors that accompanied the men’s team for their first continental trip of the 24/25 received a very special call from the club.

The team from the experiences from the department of sponsors and Atleti Lab put into place a new format in which Virtual Reality became a protagonist for information supplied to our partners.

On this occasion, the trip data was complemented by an exclusive video of a player and a personalised moving image of the partner, that of our main sponsor and the representation of one of the main monuments in the city of Lisbon, destination of the trip.

  • Personalized fan experience

  • Visibility for our sponsors

The Fan Token Experience from Socios.com comes to the club’s official app

Atlético de Madrid becomes the first team in the world to integrate a Socios.com space into its app. The Fan Token Experience offers fans the opportunity to access unique experiences through daily interaction.

Take a photo with our players thanks to augmented reality

Atleti Cam is an exclusive totem available at Club Telefónica in Riyadh Air Metropolitano on match days, allowing fans to take a photo with our players and receive it conveniently via email.

Filters take over our stadium’s video scoreboards

Our stadium was the first in Europe to launch this initiative, allowing fans to be the stars by sending their live video feed to our giant screens. Thanks to augmented reality, thematic filters are applied that change throughout the season.

Get to know ‘Move forward,’ the club’s internal innovation program

The Human Resources department and Atleti Lab jointly promote this initiative, whose main objective is to train club professionals in agile methodologies, promoting interdepartmental collaboration and facilitating the implementation of innovative projects.

5G Multicam: A real-time immersive experience inside the stadium

Atlético de Madrid and Telefónica have implemented a new immersive way to enjoy matches at Riyadh Air Metropolitano thanks to the capabilities of 5G and Virtual Reality. This pilot project, pioneering in football, was a main feature at the Mobile World Congress 2024.