AI-Powered Content Production
With the goal of meeting the demands of millions of fans who follow the team worldwide, Atleti Lab and the club’s content team collaborate on joint projects with a common denominator: innovation.
The club’s historical data is a crucial part of its content strategy. The ability to quickly retrieve archived materials and produce high-quality pieces is one of the main challenges.
Thanks to the use of Artificial Intelligence, content production capacity increases significantly, as AI can easily identify key figures and their actions in archived footage.
This efficiency extends further, allowing for automated creation of various content formats, streamlining editing and graphic design to deliver top-quality content in record time.
Technology is a powerful storytelling tool. Maximizing its potential enhances the content experience for all our fans across the globe.
Atleti Lab partners with global providers to strengthen the club’s operations through innovative approaches and products. Within the club, it collaborates across departments to achieve the shared goal of adding value to the entire Atlético ecosystem, with the fans as the central focus.
