Artificial Intelligence comes to our Meet & Greets

An Exciting Activity Powered by AI for Fans engagement

While waiting for the players to arrive in one of the designated stadium lounges, participants had the opportunity to transform their selfies into personalized AI-enhanced images.

This initiative aligns with the club’s overarching goal of continuing to offer innovative activities within our stadium. These experiences place the fan at the center and leverage technology to create truly unique moments.

  • Use of AI for Fan Engagement

  • New Experiences for Our Fans

A new experience of Augmented Reality to surprise the sponsors that travel with the club

The representatives of our partners who joined us on our first away trip in the European competition of the 24/25 season began the experience at home with a surprising invitation.

The Fan Token Experience from Socios.com comes to the club’s official app

Atlético de Madrid becomes the first team in the world to integrate a Socios.com space into its app. The Fan Token Experience offers fans the opportunity to access unique experiences through daily interaction.

Take a photo with our players thanks to augmented reality

Atleti Cam is an exclusive totem available at Club Telefónica in Riyadh Air Metropolitano on match days, allowing fans to take a photo with our players and receive it conveniently via email.

Filters take over our stadium’s video scoreboards

Our stadium was the first in Europe to launch this initiative, allowing fans to be the stars by sending their live video feed to our giant screens. Thanks to augmented reality, thematic filters are applied that change throughout the season.

Get to know ‘Move forward,’ the club’s internal innovation program

The Human Resources department and Atleti Lab jointly promote this initiative, whose main objective is to train club professionals in agile methodologies, promoting interdepartmental collaboration and facilitating the implementation of innovative projects.

5G Multicam: A real-time immersive experience inside the stadium

Atlético de Madrid and Telefónica have implemented a new immersive way to enjoy matches at Riyadh Air Metropolitano thanks to the capabilities of 5G and Virtual Reality. This pilot project, pioneering in football, was a main feature at the Mobile World Congress 2024.