Leveraging statistics with Google Gemini
The team’s matches generate many statistics, providing us with vital information for creating content. Atleti Studios and Atleti Lab have taken on the challenge of tackling this immense set of data in order to enrich the fan experience, thanks to the help of Google technology.
The objective set at the start of the 2024/25 season was to provide the editors of the Club’s channels with key stats in order to add value to the content published on our various platforms. This also includes real-time stats in the graphics displayed during the Club’s pre and post-match press conferences, which are livestreamed on our YouTube channel.
However, the experimentation didn’t stop there. We have also created new products, such as the audio-visual signage that the Club has used in the VIP areas at the Riyadh Air Metropolitano throughout the season. The signage allows us to display stats in real-time during a match and also to add commentary generated by Gimini, which is selected by our editors on the basis of historical facts related to past fixtures and the action during the game. To that end, we had to implement a website manager in order to direct the graphical tool by processing the statistical data and the commentary generated by Gimini. The result is a more complete on-screen experience.
