The Fan Token Experience from Socios.com comes to the club’s official app

A project developed in collaboration with Socios.com and LiveLike, allowing Atlético fans worldwide to enjoy exclusive benefits and earn rewards by interacting daily with the club.

The operation is very simple: the more you interact, the more points you earn; and the more points you have, the better and more prizes you can redeem. As a welcome gift, each new fan who registers receives a 500-point bonus in their locker, which can be quickly and easily increased, for example, by correctly answering the questions that are released every day.

The requirement to redeem these prizes is to have at least one Atlético de Madrid Fan Token. Those who do not have one can get one for free by redeeming their first 1,000 points.

With this project, Atlético de Madrid distinguishes itself as the first club in the world to implement an integration space with Fan Tokens in its own app and is also the first partner of Socios.com to develop this experience in collaboration, paving the way for future successes that can be replicated in football.

In collaboration with

  • First club in the world to implement an integration space with Fan Tokens

  • More value for the fan who can access unique experiences

A new experience of Augmented Reality to surprise the sponsors that travel with the club

The representatives of our partners who joined us on our first away trip in the European competition of the 24/25 season began the experience at home with a surprising invitation.

Take a photo with our players thanks to augmented reality

Atleti Cam is an exclusive totem available at Club Telefónica in Riyadh Air Metropolitano on match days, allowing fans to take a photo with our players and receive it conveniently via email.

Filters take over our stadium’s video scoreboards

Our stadium was the first in Europe to launch this initiative, allowing fans to be the stars by sending their live video feed to our giant screens. Thanks to augmented reality, thematic filters are applied that change throughout the season.

Get to know ‘Move forward,’ the club’s internal innovation program

The Human Resources department and Atleti Lab jointly promote this initiative, whose main objective is to train club professionals in agile methodologies, promoting interdepartmental collaboration and facilitating the implementation of innovative projects.

5G Multicam: A real-time immersive experience inside the stadium

Atlético de Madrid and Telefónica have implemented a new immersive way to enjoy matches at Riyadh Air Metropolitano thanks to the capabilities of 5G and Virtual Reality. This pilot project, pioneering in football, was a main feature at the Mobile World Congress 2024.