Projects
We joined forces with Telefónica and LALIGA to launch a pioneering in-stadium experience that allows fans to follow tha match on a haptic tablet synced with the ball and enhanced by audio description.
The power of technology to enhance accessibility in the stadium
Tactile innovation and real-time narration in the service of inclusion
Without downloading any app. Just scan the QR code to become part of the show.
The City Council and our innovation department are collaborating under the agreement announced in April to promote innovation and entrepreneurship.
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We joined forces with Telefónica and LALIGA to launch a pioneering in-stadium experience that allows fans to follow the match on a haptic tablet synced with the ball and enhanced by audio description.
Atleti Lab and Atleti Studios are working together to put new AI tools in the hands of the Club’s content creators.
Following this new deal, Atleti Lab, the Club’s department dedicated to innovation, will collaborate with the General Directorate of Innovation and the General Directorate of Entrepreneurship of the Madrid City Council.
Introducing Atleti Bot, the new assistant available on atleticodemadrid.com
An immersive event that combined VR, sport and technology in order to offer fans an unforgettable experience.
Technology plays a key role in tackling the challenge of sharing the club’s daily story across different platforms.
The club continues to invest in creating experiences designed for Atlético fans to enjoy like never before at the Riyadh Air Metropolitano. Both inside and outside the stadium, events and activations of all kinds take place.
The Hackathon of partners has been born, a new meeting point which reunites sponsors, club professionals and specialists in innovation at the Riyadh Air Metropolitano.
Collaborate with us
We work with companies around the world to design experiences, products, and services that make a difference.