Projects

The Fan Token Experience from Socios.com comes to the club’s official app

Atlético de Madrid becomes the first team in the world to integrate a Socios.com space into its app. The Fan Token Experience offers fans the opportunity to access unique experiences through daily interaction.

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First club in the world to implement an integration space with Fan Tokens
More value for the fan who can access unique experiences

Take a photo with our players thanks to augmented reality
Atleti Cam is an exclusive totem available at Club Telefónica in Cívitas Metropolitano on match days, allowing fans to take a photo with our players and receive it conveniently via email.
Filters take over our stadium’s video scoreboards
Our stadium was the first in Europe to launch this initiative, allowing fans to be the stars by sending their live video feed to our giant screens. Thanks to augmented reality, thematic filters are applied that change throughout the season.
Get to know ‘Move forward,’ the club’s internal innovation program
The Human Resources department and Atleti Lab jointly promote this initiative, whose main objective is to train club professionals in agile methodologies, promoting interdepartmental collaboration and facilitating the implementation of innovative projects.
5G Multicam: A real-time immersive experience inside the stadium
Atlético de Madrid and Telefónica have implemented a new immersive way to enjoy matches at Cívitas Metropolitano thanks to the capabilities of 5G and Virtual Reality. This pilot project, pioneering in football, was a main feature at the Mobile World Congress 2024.

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Projects

The Fan Token Experience from Socios.com comes to the club’s official app

Take a photo with our players thanks to augmented reality

Filters take over our stadium’s video scoreboards

Get to know ‘Move forward,’ the club’s internal innovation program

5G Multicam: A real-time immersive experience inside the stadium

Collaborate with us