Projects

An innovation marathon to respond to the challenges of our partners

The Hackathon of partners has been born, a new meeting point which reunites sponsors, club professionals and specialists in innovation at the Riyadh Air Metropolitano.

Collaborative innovation in action
Real solutions for partners

Take a photo with our players thanks to augmented reality
Atleti Cam is an exclusive totem available at Club Telefónica in Riyadh Air Metropolitano on match days, allowing fans to take a photo with our players and receive it conveniently via email.
Filters take over our stadium’s video scoreboards
Our stadium was the first in Europe to launch this initiative, allowing fans to be the stars by sending their live video feed to our giant screens. Thanks to augmented reality, thematic filters are applied that change throughout the season.
Get to know ‘Move forward,’ the club’s internal innovation program
The Human Resources department and Atleti Lab jointly promote this initiative, whose main objective is to train club professionals in agile methodologies, promoting interdepartmental collaboration and facilitating the implementation of innovative projects.
5G Multicam: A real-time immersive experience inside the stadium
Atlético de Madrid and Telefónica have implemented a new immersive way to enjoy matches at Riyadh Air Metropolitano thanks to the capabilities of 5G and Virtual Reality. This pilot project, pioneering in football, was a main feature at the Mobile World Congress 2024.